hi raya! syrups
Client: hi raya! syrups
Hi Raya! (or hi raya!) is a new Cleveland-based small business creating unique cultural beverage and dessert syrups, founded by Rhea Doria, focusing on flavor, storytelling, and local Cleveland pride (CLE). Her mission is to elevate every sip and bite by offering not just great taste, but a deeper appreciation of the stories and traditions that inspire our creations.
Project Goal
Develop a brand identity and packaging for Hi Raya, that reflects its unique flavors and cultural heritage.
Scope
- Full brand identity system
- Logo design
- Color palette
- Food package design
- Art direction
Partners/Collaborators
Photo: Anny Nguyen
Logo Design
For each flavor, I illustrated the key ingredient on top of the girl’s head. This visual approach highlights how hi raya! Syrups integrates each flavor directly into the bottle design, making it instantly recognizable and easy for consumers to understand at a glance.
Package Label
Each bottle includes a written description of the ingredient, suggested ways to use the syrup, and flavor notes to guide the experience.
